The Next Brand Ambassador adds a unique spin to the compelling reality TV format by searching for three industry leading marketing talents to work with the marketing team of South Africa’s number one retail bank, Capitec.
After whittling the national entries down to 10 regional finalists competing in Johannesburg, Durban and Cape Town respectively, the judges will eventually send 12 national finalists to a dedicated house in the Mother City for the rest of the series. From here, the contenders will be tasked with tackling a series of challenges that are specifically designed to test whether they have the persona, quirky creativity and skill-set to be The Next Brand Ambassador.